With an estimated population of over 180 million people and over 50 million active internet users, Nigeria is Africa’s most attractive market, so attractive that every firm wants a piece of that cake.
Transfast, a global funds transfer firm making inroads in Africa, doesn’t want to be left behind. The firm has is betting big on Nigeria by offering a free Uber ride to the sender and recipient of funds transfers to Nigeria, a first globally for Uber.
According to Transfast.com COO Komal Rathi, “Partnerships like the one we’re announcing today matter to Transfast, as part of a global strategy to give more value to the Nigerian diaspora with every transaction.”
The promotion enables recipients of Transfast money transfers to try Uber and enjoy some of the innovative services that Uber has been providing in many of the nations included in the promotion. The deal targets both the senders in the diaspora and the recipients in Nigeria.
Transfast will offer customers and their recipients in Nigeria the opportunity to qualify for free Uber rides as long as they are (sender and/or the recipient) first-time Uber riders. The offer for the code is sent to the sender after the funds transfer is completed.
“Partnering with Transfast was an easy decision for us,” says Ebi Atawodi, Uber’s General Manager for West Africa. “Uber, like Transfast, aims to offer a safe, convenient service at an affordable price, in hundreds of cities across the globe! We look forward to sharing our offering with Transfast’s customers and their payment recipients.”
The promotion runs until Nov. 30. Transfast customers will enjoy an upgraded web experience when logging on to participate in the promotion, through the company’s new and more user-friendly website.