Founded last year by Ibrahim Soumano and Takwana Tyaranini Ozaremit, which raised funding early August from Afrimalin investors has rebranded to Senditoo to send more than just airtime.
The firm says the new site has a modern interface for easier, faster, more secure transactions as well as a new referral program where users can earn free top-up credits. Senditoo.com has also developed its own API to help users help their loved ones at buying them in minutes from their mobile phones.
“Senditoo is a stronger brand and a faster service. In seconds only, you can recharge the mobile phone credit of your loved ones who live thousand miles away. For you, it’s a simple and easy way to support your family”, said Ibrahima Soumano, Senditoo’s co-founder.
Soumano says the new API will allow Senditoo to develop new business-to-business partnerships. Senditoo is also hunting for a new CEO within weeks and the JD means the firm’s new investors are asking it to venture into international money transfer services to connect the diaspora and their friends and family back home.
The new CEO is supposed to help the firm become a serious competitor in Africa by liaising with current investors and leading future fund raising and putting in place a comprehensive marketing plan to grow the company.
”We are disrupting the remittance industry by developing new markets and partnerships. Diversify our services to Bill payments and Mobile Money, growing the business beyond top-up by providing multi currency services, expanding our services to mobile money, as well as developing mobile apps and set up partnerships,” the firm wrote.
Senditoo adds that the CEO should have experience working with airtime, mobile money, or money transfer sectors in one of the main actors such as such as Western Union, Money Gram, Transferwise, WorldRemit, Xoom, Ding, Azimo.
Senditoo sends instant mobile phone top-ups to more than 140 countries, including Nigeria, India and Pakistan and is directly connected to over 400 mobile operators worldwide with a reach of 4,5 billion prepaid users.
For diaspora, airtime transfer is the ideal solution for sending small amounts of value to their family and friends at home. According to the World Bank, communication expenses in developing economies represent 4 to 6% of household incomes.
In August, the startup secured funding from builders and tech investors Thibault Launay, Romain Girbal and Célia Grémy to boost growth and gain market in Africa’s a $3 billion airtime e transfer market,
