Wananchi Group’s ZUKU is set to distribute TRACE Mziki and TRACE Gospel for the east African audience after the two firms signed a content distribution deal.
Olivier Laouchez, Co-founder & CEO, TRACE said “African music landscape is so rich and diverse that it deserves localized or thematic music channels to meet the audience requirements. We are very proud of these 2 launches on Zuku that has been a long term distribution partner of Trace channels. We are convinced that Zuku clients will love these 2 new channels.”
TRACE Mziki is made in Swahili and English devoted to the very best music straight from the heart of East Africa and was launched four weeks ago to be the go to channel for localised premium content in East Africa while TRACE Gospel is a thematic Gospel channel showcasing the diversity in the Gospel genre which allows viewers to indulge in the best of Gospel music from East Africa and the rest of the world.
ZUKU is the TV and triple play brand for the Wananchi group who have gained a significantly ubiquitous status in Kenya, Uganda, Tanzania, Malawi and Zambia.
All TRACE channels are available on the Classic and Premium package tiers, with TRACE Mziki available on #745 and TRACE Gospel on #746.
Jay Chudasama, CEO, Zuku TV said “We are excited to introduce two new channels –Trace Mziki and Trace Gospel to the Zuku stable as part of our commitment to our customers to continually improve the channel lineup. We aim to give our audience a 24×7 music companion who fulfils all their music needs through the day. The addition of Trace Mziki and Trace Gospel comes at an ideal time when we have slashed our kit prices to enable customers’ access our great service. Our plan is to continue launching new channels to further consolidate our market position by attracting new subscriptions.”
