Founded by Derrick Muturi, Herdy is an online fresh meat & fish ordering and delivery platform aiming at disrupting the local grocery market by sourcing fresh produce directly from local farmers and delivering it to its customers door steps.
Now available in Nairobi only, Herdy allows one to select their meats from a huge selection of red meats, white meat and sea food, set up their delivery date and time then check out and wait for their order to be delivered. Herdy says it needs a day or two to process their order and have it delivered as it works with local farmers who might not slaughter their chicken or beef everyday.
On check out users can pay via mobile money, Debit card or cash on delivery on your order to checkout. At the moment the platform only accepts mobile money. Some of the most popular orders just go for Ksh 399/KG ($3.99) for lamb or red meat to Ksh 450/KG ($4.5)for goat and Ksh 599 ($5.99) for Rabbit and an assortment of white meat.
The platform also has prebuilt platters for users to choose from combining 1/2 kg portions of either red meat, white meat, sea food or all options together.
According to Herdy, meat and generally food is more expensive nowadays due to middle men, physical infrastructure like setting up shops and logistical constraints but an online platform like itself reduces the infrastructure cost, and passes on the savings to the buyer. The team says it delivers to homes, parties, events or to catering services, restaurants or physical butcheries at wholesale prices.
”We source our meat from highly responsible farmers and fishermen locally who maintain our quality standards of livestock nutrition and health. We do not import any meat and fish products as we believe in contributing to the economy by engaging local farmers,” says Herdy.
Meat or fish producers can also join the platform, get their products verified to become its supplier. Herdy meats include turkey, pork, lamb, seafood, chicken, goat, beef and rabbit-the most common meats consumed in East Africa.