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Ericsson’s subscription video on demand (VOD) service, Nuvu has acquired more than 2,500 hours of content from international distributors including Viacom (MTV, BET, Nickelodeon), MGM, CBS, Al Jazeera, DHX Media and Mattel.
Some of the titles include globally recognized hit TV franchises such as Hawaii Five-O, Next Top Model, CSI: Miami, Being Mary Jane, SpongeBob SquarePants, Bob the Builder, Vikings and many others along with a raft of premium Hollywood movies.
Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: “We have spent a great deal of time working with distributors to source the very best and most relevant international and local content for our new SVOD service, Nuvu. We created Nuvu to help mobile operators in emerging markets to address a significant untapped market for video content.”
Ericsson has also licensed dozens of pan-regional and local African TV series and movie content from distributors such as iRoko, Trace and Agwhyte International along with hundreds of music videos from the 960 Music Group, which is home to some of West Africa’s most influential music artists including P-Square, 2Baba and Yemi Alade.
Nuvu is a complete end-to-end subscription VOD service developed by Ericsson for mobile operators in emerging markets. For a small monthly fee, subscribers have unlimited access to an initial 3,000 local and international premium titles across a wide variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education. They can download content directly to their smartphones or tablets at no additional data cost during off-peak network times and access the content offline for up to 30 days after downloading.
The platform also integrates fully into the operator’s customer relationship management and payment systems. Nuvu is available as an Android app for smartphones and Ericsson will continue to roll out the service on other platforms and operating systems.
Ericsson is also working with world’s most well-known broadcasters, platforms and content producers, including BBC, Channel 4, Channel 5, BT Sport, ITV, FOX, DreamWorks, Liberty Global, NPO, Canal+, NOS, Bonnier Group, Sky, HBO, TV5 Monde and France 24.
