Google has acquired FameBit, the world’s largest marketplace allowing brands to connect with YouTube influencers.
As part of Google, FameBit will help increase the number of branded content opportunities available, bringing even more revenue into the online video community.
Ariel Bardin, VP Product Management at YouTube says Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise will bring in more revenue for creators as well as increase the interest in content creation among the online community.
”Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today,” Bardin said. ”This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.”
Founded by David Kierzkowski and Agnes Kozeraby and backed by Science Inc, Famebit creates a true self-service platform, like AdSense to help brands to build direct relationships with creators and their dedicated followers. After helping influencers make money — and sometimes even a full-time living — through YouTube and other platforms, it only makes sense that FameBit is joining Google itself.
YouTube launched its Partner Program nine years ago to help creators earn advertising revenue while connecting their innovative content to audiences around the world. The firm says that every year, more and more brands are making YouTube essential to their marketing strategy.Last year alone, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent.
”As brands continue to embrace the value of YouTube, they’re also taking their investments one step further, partnering with creators on branded content opportunities such as product placements, promotions and sponsorships,” added Bardin. ”As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations.”