Your clients – as far as business is concerned – are everything to you. Without your client you will find it very difficult indeed to keep your business alive! In Kuala Lumpur it’s important that you manage to make every interaction with your clients a positive one – because the emphasis on relationships is so strong in Malaysia. This cultural hub is home to millions of people and doing business there requires you to have a strong set of skills in client interaction. We’d like to show you more about how to manage client interaction, whether you’re having clients up to sign papers in your serviced office (for more info about serviced offices, click here) in the heart of Kuala Lumpur or taking a long lunch to close off a business deal. The successful business owners who manage to engage with their customers know something very simple: clients want to get something of value from an interaction, so knowing how to do this makes all the difference. Let’s take a look at how to engage your audience during client interaction.
Get an emotional connection going
One of the best ways to get a great rapport going with your clients is to build an emotional connection with them. When you work to create a connection with a client you are showing them that your company or business isn’t just a faceless entity, but a real group of people who are invested in their outcome. You might like to include some questions at the start of your relationship building that works to find out more about their personal interests or goals, or that work to develop a relationship outside of the business sector. For example, you might ask some questions about their interests and discover that they like golf! As a result, your next meeting might take place at a golf course where they will feel comfortable. You could find out if they’re a wine fan and make sure that the restaurant that you choose has a great wine list. Little things like that go a long way towards making people feel cared for.
Build a sense of community
As humans we’re all driven towards having a community to feel a part of. You want any community that you create to be driven by real passion and engagement, so it might be something as simple as an online forum where your staff or team members are on hand to answer questions about your products or services. Or it might be a troubleshooting forum where people can get involved to crowd source answers to problems.
Include your customers as part of your social media
Your clients are often going to be very knowledgeable about your products or services, and they are often also (as a result of this knowledge) the best people to be advocates for your services. When you include your customers on your social media accounts or include them in promotions it creates a real feel-good vibe that rubs off on other people. You can also work to promote your customers and feature their stories on your social media accounts when they have success of their own – so don’t be limited. Just pick something that works with your brand voice and take it from there.
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When you are engaging with your clients you need to remember that above all else – being genuine counts for everything. When you are being real, people can sense it and they want to be part of that kind of enthusiasm. Make every interaction with your clients a good one and watch your business grow from that. Remember – your clients are number one as far as your business is concerned.
