Kenya’s version of Shopify, MOOKH, a robust payment gateway and social eCommerce marketplace builder allowing merchants to sell online and on social media has launched in Namibia, in its pan-African expansion drive.
The Namibia launch makes Mookh live in two markets after it hit a snag in Nigeria and pulled off its launch in Tanzania early this year.
Speaking about the launch in Namibia by at the CIO100 Awards East Africa, co-founder Eric Thimba said, ” It was driven by a request to us by customers who wanted us to be in that market. We took a stand at Nigeria back in February and we came back licking our wounds. Some of the insights we have learnt in Namibia have been transformative for our business in Kenya, like making digital tickets look like print tickets.”
Thimba added that the firm is planning to launch in two new countries in the coming months but wants to scale cautiously and its scaling model can help it understand each market it launches in. Mookh has also build its own payments gateway allowing merchants to offer Lipa Na M-Pesa online to their clients. In Kenya, it uses mobile money and KCB card processing for both Ksh and USD while in Namibia it uses DUO Wallet.
The firm says it next big plans include increasing its technical capability and investing in marketing.
”We are thinking of getting more staff on board and definitely do some marketing as we haven’t done any but we are doing well so far,” Thimba added.
Founded by Eric Thimba, Porgie Gachui and Theuri Mwangi, Mookh was in February in advanced talks to raise between $200k to $400k to build the most merchant-centric marketplace in Africa.
The firm has bootstrapped internally and engineered its tech in a manner that allows them to scale and help merchants make money online quickly by taking advantage of their existing fan base on Facebook, Instagram, Twitter and or their blogs. Instead of asking a merchant to redirect their fans to a massive marketplace where their product was just another”thing” in a warehouse, Mookh allows them to sell directly to their fans straight from their social space.
If it launches in the two new markets, MOOKH will be nearing its dream of helping merchants to scale their online sales easily, thereby addressing unemployment and giving revenues to millions of Africans who have a huge fan base on their social media pages.