Opera has hit 100 million users in Africa, with an 86.41% market share in Kenya, 71.83% in Nigeria and 53.1% in South Africa according to its State of Mobile Web Report, Africa 2016 with over half a billion US$ in data collectively saved by its users in Nigeria, Kenya and South Africa.
According to the report, Android users make up nearly half of overall Opera Mini users in Africa and 70% of Nigeria’s Facebook users access it via Opera Mini, the firm’s mobile browser. In the report, Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month and visits to streaming video websites increased by 36% since 2012.
Users from Tanzania (22%) are most likely to visit YouTube followed by South Africa (20%) and Ghana (19%).
South Africa ranks first in Africa in terms of app usage, with a third of its population using mobile applications, followed by 31% in Ghana, 28% in Nigeria, 19% in Kenya and 18% in Uganda. In addition, Opera Mini users are accessing local news as much as 300% more than in 2014.
“We believe data compression is as relevant and useful now as it was a decade ago – in fact, with the growth of smartphone penetration coupled with prohibitively high data costs, it’s a critical enabler,” says Richard Monday, VP for Opera, Africa. “The #DataMustFall movement in South Africa demonstrates that people don’t feel like they’re getting value for money. The compression technology used in Opera Mini and Opera Max helps consumers save on data costs and addresses issues relating to congestion and page sizes. Ultimately, a lighter mobile web enhances usability, functionality and access – even in poor network conditions.”
In 2016, Opera’s compression technology has allowed South Africans to save approximately US$111m in data costs, with Nigerians and Kenyans saving US$280m and US$116m, respectively.