Airtel Money has doubled its Active Agent base in Kenya to 22,000 from 10,000 in a move that will enable customers to access real time payments processing services across multiple access channels.
Using different client interfaces across multiple channels, the new platform maximizes customer satisfaction levels and allows customers to send and receive money, pay bills and buy goods and services, wirelessly, conveniently and reliably.
Airtel Money allows customers to send money across all networks in Kenya for FREE. The system upgrade was done in September this year.
In a statement, Airtel Kenya CEO, Adil El Youssefi said, “In the era of financial inclusion through increased accessibility to mobile financial services, it is estimated that 32% of adults are loyal to a particular mobile financial services agent. This increase in Airtel Money agents therefore is a step in the right direction to ensure that Airtel customers can now easily access our affordable and reliable Airtel Money services.” Adil added.
In addition to increasing the number of agents, Airtel has also simplified the process of onboarding new agents from two weeks to an incredible one-hour duration to get an agent operating in a new location, serving a new set of customers and earning commissions. This has significantly improved the company’s speed to market, and made it much easier for any qualifying retailer to be on-boarded with near zero wait time.
Airtel Money agents are not as widely spread across the country as Safaricom’s but this move will see the firm ensure that there are a minimum of four Airtel Money agents in every rural market center country-wide.
