Coca-Cola Central East and West Africa has launched the Coke Studio Mobile App to enable users to stream, download and create playlists of music from Coke Studio Africa Season 2, 3 and 4.
The app, which gives consumers a chance to listen to and discover music from over 50 African artists, is available in 5 languages: English, French, Portuguese, Swahili and Amharic, making it a truly Pan-African experience.
Waithera Kabiru, Digital Marketing Manager, Coca-Cola Central, East & West Africa said,“We are very excited to launch the Coke Studio mobile app, as it will enable millions of youth around Africa who love music to be able to access great content on their phones. Through the mobile app, users are able to listen to content on demand from the TV show via audio streaming or video, and download the music or create playlists for future listening” she said. “It’s truly a revolutionary experience”.
The app will help users keep up with all Coke Studio Africa related information including songs, artistes, music collaborations and television airing times.
The Coke Studio Mobile App launch is timely and relevant for the African continent, particularly in Kenya where there is a high mobile subscriber rate of 70% and growing smart phone usage. A 2014 study by Ericson predicts that mobile subscriptions will reach 930 million in 2019. This growth is attributed to the growing advancements in network, accessibility of cheaper smart phones and data plans.
Speaking during the launch, Simon Kariithi, the Internet and Mobile Director for Samsung Electronics East Africa expounded on their involvement with the app.