">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Sunday, January 24, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

Karani Nyamu on building brands that last

Milcah Lukhanyu by Milcah Lukhanyu
4 years ago
in Columnists
6 min read
0

Karani Nyamu who has been the Chief Executive Officer of one of the largest  IT companies, Verve KO, for many years only knows too well about building brands that last, win and spread its wings beyond borders.

According to Karani Nyamu, build a great brand, one that inspires, influences and compels; one that gets customers to stay loyal, is a tasking job. But when it happens and it has been happening and is happening on a daily basis, then you know that you have successfully built a brand that will not only last but will keep on winning.

Karani Nyamu quotes Scotts Davis on some of the steps that will not only ensure a lasting brand but one that relentlessly stays relevant:

Customer obsession

All brands say they are customer focused. But this doesn’t mean simply conducting research. It means tirelessly working to creatively uncover breakthrough insights that give rise to new ideas about how, where and when to engage with customers. It means understanding their pain points and using a combination of strategy and imagination to solve them.

Distinctive inspiration

Our job as marketers is to build brands that are inspired in their promise and aggressively positioned in their ambition. A brand has to induce customers to act and inspire employees to help deliver the promise and essence every single day. And that takes the energy and talent of the entire team. If you want to see inspiration practiced day in and day out, look no further than VERVE K.O.

Related posts

Which Tech Companies Are Employee Owned and Why?

January 22, 2021
0

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0

Pervasive innovation

READ  Provably Fair Blockchain Algorithms the New Fad in iGaming

This is a discipline that extends far beyond the marketing or R&D teams. Whether it is with new offerings, channels or experiences, brands that constantly create opportunities for authentic engagement stand far apart from their competition. Without a pervasive innovation mindset across a brand’s touchpoints, a brand de-positioning could be right around the corner.

Ruthless pragmatism

This requires a clear understanding of the brand’s role in driving growth. Brands have to be accountable for driving the growth agenda. Without a clear path to helping a company fill both its organic and innovative growth gaps, brands will get relegated to being drivers of communications. That can’t happen if you are in the business of building relentlessly relevant brands. Brands have serious work to do, and working the growth agenda has to be front and center.

When approached simultaneously, these three values will lead to a positioning that is relentlessly relevant and consistently compelling. It will inspire your employees, delight your customers and drive your bottom line.

That is what a perfectly positioned brand is all about. Karani Nyamu believes that every brand that has been around for decades and will be around for decades to come has taken sacrifice, hardwork and making sure that the brand keeps on evolving in order to keep up with the times and the ever changing trends.

Readers 1,509

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

Columnists

Which Tech Companies Are Employee Owned and Why?

January 22, 2021
0
Columnists

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0
Columnists

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0
Columnists

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0
Columnists

Common VPN myths debunked

December 18, 2020
0
Columnists

Best File Recovery Software for macOS Big Sur

December 14, 2020
0
Bitcoin

How Online Gaming Is Pushing a Wider Bitcoin and Crypto Adoption

December 14, 2020
0
Columnists

2021 Upcoming Mobile Games

December 14, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
Toshiba

Chrome Now Helps You Change Weak Passwords

January 23, 2021
Toshiba

Shoppable Ad Formats Are Coming Soon To Youtube

January 23, 2021

Hero MotoCorp Surpasses the Monumental 100M Cumulative Production Milestone

January 23, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: