In a move to bolster its downloads and user traffic, Coca-Cola’s music show Coke Studio Africa, has partnered with taxi hailing app Little to provide music content from the Coke Studio mobile application during each ride.
According to Lucy Oduor, Coca-Cola Marketing Manager, Kenya, “We wanted to partner with Little, as it is a home grown brand that is using technology to provide convenience to Kenyans. Little customers can then access great local music content from their phones, while sitting in traffic!”
“At Little, we pride ourselves on being a local company and a partnership with Coke Studio speaks about our cores values because we want to give nothing but the best to our riders. We provide free Wi-Fi to our riders and now they will be able to watch the best of African music fusion as they go about their daily hustles. We are very excited and looking forward to the fun and the adventure,” said Ronald Mahondo, Little’s General Manager.