Ringier Africa Digital Publishing, through Pulse brand in Nigeria and Ghana is expanding its news & media portfolio with the digital launch of Men’s Health and Women’s Health in the two west African countries, days after the firm said its partnership with Kenya’s Ghafla had come to an end.
The digital-only versions in Ghana and Nigeria are the brand’s first foray into the African market, outside of South Africa targeting a new generation of health & exercise fans and body conscious readers, who will now have a new source of expert information and guidance.
According to Ringier Africa & Asia CEO, Robin Lingg: “Men’s Health and Women’s Health are quality lifestyle publishing brands that resonate with and inspire people focussed on healthy, active lifestyles, all around the globe. We are seeing a growing fitness community in Africa, many of whom want to have a one-stop place for news and editorial on style, fitness and advice on living well. We are very pleased to be further diversifying our audience and bringing Men’s Health and Women’s Health into the Ringier publishing portfolio, and to West African consumers.”
RADP will distribute Men’s Health and Women’s Health across Nigeria and Ghana, and will also aggregate and share much of the outlets’ lifestyle, health and wellbeing content through Pulse Ghana and Pulse Nigeria platforms.
Ringier says its research reveals that there is a fast-growing trend for quality news and features on fitness, exercise and good living on the continent, so it believes that now is really an optimum time to be introducing these two publications into the marketplace.
“We are thrilled to expand Men’s Health and Women’s Health further into the African market with Ringier in Nigeria and Ghana,” said Rob Novick, Senior Vice President, International, Business Development & Partnerships, Rodale Inc.. “These two brands have performed well out of the gate in over 60 countries, so we are confident that the growing fitness and wellness interest in West Africa will offer a prime opportunity for us to share our content and expertise.”