Facebook has launched Live Audio, as it moves to Live experience, as users turn to live experiences rather than just recorded videos or text.
According to Shirley Ip, Product Specialist, and Bhavana Radhakrishnan, Software Engineer, “We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.”
The launch of Live Audio comes weeks after the social media giant unveiled the live video service to all its users globally as well as launched Live 360, a Livestream service allowing users to explore on their own and experience a new environment far away from them.
Podcasts are becoming popular especially to users on the go and to those who want to tune into their news with less distractions at work. Live Audio will also help firms reach their audiences minus the need of technical equipment or broadcast network but the biggest gain is Facebook itself, having millions of people using its platform to reach out to their fans, friends and family; hence increasing its revenues.
“From interviews to book readings, we’re excited about the layer of interactivity that Live Audio brings to both the broadcaster and listener. Just as with a live video on Facebook, listeners can discover live audio content in News Feed, ask questions and leave reactions in real time during the broadcast, and easily share with their friends,” announced the firm.
Live Audio will be available to users even when they leave the Facebook app on Android or lock their phones, while iOS listeners will be able to continue listening as they browse other parts of Facebook.