Jumia Market formerly Kaymu is overhauling its front end design, signature color and the total customer experience in a move that will see Jumia Market host a lot more C2C and B2C sellers and inventory on the homepage to increase sales and revenues which convert into more commissions to its part.
With this move, Jumia Market see a lot more sellers and buyers on one single platform, makes it easier to find best sellers, great deals and unique products that the customer would not be able to find anywhere else.
“The new layout strengthens the identity of the thousands of people selling on Jumia Market every day” says Massimiliano Spalazzi, CEO for Jumia Market Africa. “Sellers – SMEs and individuals – can now gain more visibility by becoming featured sellers on the homepage and increase their sales. At the same time, buyers can enrich their shopping experience by directly messaging the sellers and reviewing the shopping experience of other Jumia Market members through the ratings and comments.”
Set be rolled out in Kenya, Nigeria, Ghana, Morocco, Ivory Coast and Cameroon, the new layout will allow Jumia Market to make some more revenue from the new section of featured top rated sellers who pay to have their items or profiles at the top.
The new layout will also feature a much simplified and direct link in which new sellers can start selling. To sign up more premium sellers, Jumia Market will showcase them and their top rated products visibly at the top section of the marketplace. The new design and the new green colour will help Jumia Market stand out from other Jumia brands.
