Business Insider, a digital news brand for the next generation business and financial community owned by Ringier Axel Springer, a 50/50 JV between Ringier AG and Axel Springer, has launched in Sub Saharan Africa in a move expected to give African leaders a trustworthy, informed and reliable voice and business news platform.
The site will be run by Ringier Africa Digital Publishing [RADP] under its Pulse new media brand in Nigeria, Ghana and Kenya and it will cover business news, enterprise, finance, politics, and technology from across the continent and beyond.
According to Ringier Africa & Asia CEO, Robin Lingg: “We are looking to make a significant impact in the continent’s business narrative by bringing smart, straightforward news to the African marketplace, with commentary from political heavyweights and African leaders & business innovators, whose collective insight will be instrumental in telling the African business story from inside.”
The Africa-focussed business title has secured an impressive roster of leading and authoritative African commentators, including Bright Simons, Ethel Cofie and Herman Chinery Hesse. In addition to business and lifestyle stories from the continent, Business Insider Sub Saharan Africa will feature news highlights from around the world.
Business Insider is the largest business news site in the US and one of the fastest-growing news brands in the world. The company pioneered a style of business coverage that offers the news its readers and viewers need to know in a format that is digital-native – real-time, social and mobile. Collectively, the Business Insider network of sites reaches over 100 million unique monthly visitors across all platforms.
Business Insider joins other international brands under RADP such as Men’s Health and Women’s Health in West Africa. TechMoran is yet to confirm if TechInsider will be launched in Sub Saharan Africa as well. Business Insider was acquired by Axel Springer in 2015 for $450 million. It’s co-founder Henry Blodget remains its Global Editor in Chief and CEO.
Said Henry Blodget, Global Editor-in-Chief and CEO of Business Insider: “We’re thrilled to launch our 15th version of Business Insider in Africa – an incredibly exciting and fast-growing market. Ringier has a deep understanding of the digital space and is the ideal partner to help us bring to Sub Saharan Africa Business Insider’s unique voice and attitude.”
According to Internet World Stats, Africa has a population of 1.2b and of these, 341m are internet users. Business Insider is therefore neither too late nor too early to the party. It joins Forbes, Cosmopolitan, Reuters, BBC among others that have versions dedicated to Africa.
