Orange Money and Vivo Energy have signed a deal that will see Orange customers have access to a network of over 1,000 Shell service stations to transact in Botswana, Burkina Faso, Côte d’Ivoire, Guinea, Madagascar, Mali, Mauritius, Senegal and Tunisia.
The services – already available in Mali, Cote d’Ivoire and Madagascar – will be extended to the rest of the common footprint by mid-2017.
According to Commenting on the partnership David Mureithi, Executive Vice President at Vivo Energy, said: “This initiative fits our overall strategy of offering innovating solutions, a convenient experience to our customers and developing a lasting relationship with them. Through this alliance with Orange Money, we want to expand the range of services we offer to our customers and also allow them to pay in a simple and easy way on our retail sites.”
Mobile money represents a huge opportunity in Africa. Mobile Money services have gained momentum in a number of countries across the continent, led by operators, like Orange, looking to add to their portfolio value-added services.
Together with Vivo Energy, through this multi-country partnership, Orange aims to significantly increase the number of merchants that accept mobile money transactions. This is a real gain of proximity for Orange Money as a firm and its customers who can pay in a fast and secure way, and cash in and cash out from any Vivo Energy outlet.