Econet’s Kwese TV is set to air NBA in Africa after Econet media signed a deal with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA).
According to Econet Founder and Executive Chairman Strive Masiyiwa: “Kwesé is fast becoming the destination of choice for sports fanatics across sub-Saharan Africa, and the ability to exclusively carry NBA content, including NBA Africa Game 2017, on all Kwesé platforms is indicative of the strides we are making in the sports and broadcast industries.”
The NBA Africa Game 2017, the NBA’s second game in Africa, will take place Saturday, Aug. 5 at the Ticketpro Dome in Johannesburg, South Africa.
The announcement was made at the annual NBA Africa All-Star Luncheon in New Orleans.
The game, which will take place following the 15th edition of Basketball without Borders (BWB) Africa, will once again feature a Team Africa vs. Team World format and will be played in support of UNICEF, the Nelson Mandela Foundation and SOS Children’s Villages South Africa (SOSCVSA).
Team Africa will be comprised of players from Africa and second generation African players, and Team World will be comprised of players from the rest of the world. The game will air live in sub-Saharan Africa on Kwesé’s TV, Internet and mobile platforms, including Kwesé Free Sports, Kwesé Sports, select free-to-air channels, www.KweseSports.com, and the Kwesé app.
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NBA Commissioner Adam Silver said:“Basketball is witnessing explosive growth in Africa. Our return to Johannesburg this summer is part of the league’s continued commitment to bring the authentic NBA experience to fans around the world. I would like to thank the NBPA for their participation and for being terrific partners on this game and surrounding events.”
