Sydney-based African Property Group has launched eight new websites in emerging African nations that will allow the populations to search for properties, using their computers or mobile phones.
The firm has targeted Lesotho (myproperty.co.ls), Malawi (myproperty.mw ), Somalia (myproperty.so), Seychelles (mypropertyseychelles.com ), Zambia (zambianhome.com), Botswana (tswanahome.com), Swaziland (swazihome.com) and Zimbabwe (shonahome.com), covering altogether a market of more than 65 million people, a significant move property searching and purchase in developing nations.
Unlike the Western world, African nations have extremely low internet usage, with only around 13.5% of the population accessing the internet, so there is a huge opportunity there.
African Property Group aim to tap into a substantial market in the future by expanding to new countries on the continent as the nations gain access to the internet. The sites will be competing with Ringier One Africa Media’s property sites, Rocket Internet’s Jumia House and Naspers’ Property24 which operate across the continent.
The sites will allow users to search for various types of properties such as houses, apartments, lands, farms and others, and give real estate agents, homeowners and tenants a new way to buy, sell and rent their properties faster.
African Property Group is privately seed funded by investors in Australia and is based in Sydney. It aims to hire operators in each market it operates in. It has a strategic team of 5 people in Sydney.