Startups to win over $15,000 from Village Capital Nutrition Forum


In Ghana, UNICEF estimates that 57% of children under 5 are anemic, 23% are stunted, and 30,000 children suffer from Severe Acute Malnutrition annually. This doesn’t just affect children physically – the next generation of entrepreneurs and leaders who are in school now but don’t have the right nutrition have a hard time focusing, contributing to poor results in the classroom. Parents want to invest in their children’s future by making them as ready to learn and grow as possible, but the nutrient-rich foods that fuel that brain power are often inaccessible or unaffordable.

In a move to address this nutritional deficiencies, Village Capital and The Hershey Company are seeking to identify and support the next generation of  entrepreneurs increasing access to and affordability of nutritious food products locally in Cote D’Ivoire, Ghana, and Nigeria.

The two are calling for startups from West African economies like Ghana, Nigeria, and Côte d’Ivoire to participate and stand a chance to win over $15,000 from Village Capital Nutrition Forum set to be held on 21 April 2017 in Accra, Ghana.

The application for ventures closes on March 20th 2017.

The entrepreneurs should be tackling inefficiencies in supply chain, manufacturing, logistics and distribution make it difficult for healthy food products to reach the right people at the right price.

They should increase efficiency, productivity, and growth across FMCG value chains and provide access to affordable, nutritious foods in untapped markets where the highest levels of malnourishment exist.

Selected enterprises will participate in a day of business development/investment readiness training with industry experts and investors, and have the opportunity to win $15,000.

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Eligible Enterprises: Examples of this type of initiative include ventures that are:

  • Have some company operations in Ghana, and/or Nigeria, and/or Côte d’Ivoire, and

  • Increasing efficiency in supply chains and distribution channels through better market access, increased price transparency, increased connections to new suppliers, and access to other decision-driving market information; and/or

  • Enhancing insights through tools for value-chain tracking and/or smart logistics; and/or

  • Innovating manufacturing and processing models to make them more efficient, affordable, and reliable; and/or

  • Increasing awareness of and demand for nutritious food products on the customer side through marketing and education.

  • Participating in a day of business development/investment readiness training with industry experts and investors,

  • All expenses paid flights to, and accommodation in Accra, Ghana, and

  • The potential to win $15,000 prize money to grow and build a venture.