Microsoft appoints new head for Middle East & Africa  to drive the digital transformation

Microsoft has appointed Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region to enhance the region’s global competitiveness and modernization.

Abu Ltaif, joined Microsoft in 2004 and was most recently the regional general manager of Microsoft Gulf where he led landmark Microsoft initiatives aimed at empowering governments and citizens through innovation, revolutionizing education, stimulating SME growth and entrepreneurship; all

Abu Ltaif played a key role in growing Microsoft’s presence in the Gulf and developing the company’s ecosystem of over 1,400 channel partners.

“MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” says Abu Ltaif. “As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate”.

A key part of Abu Ltaif’s role will be to drive the digital transformation agenda of the region across governments, enterprises, developers and small and medium businesses. His leadership will be instrumental in progressing Microsoft’s commitment to empower people, transform businesses, impact societies and fuel a knowledge economy in MEA.

Abu Ltaif will continue to be based in Dubai, which serves as one of the major hubs for Microsoft in the region.

He takes over the reins from Microsoft Corporate Vice President, Ali Faramawy, who has headed the region for thirteen years. Faramawy, in turn, takes on a newly announced global role as the head of the Emerging Markets Digital Transformation Organization which has been established within Microsoft.

READ  TradeMark East Africa recognised for generating $97m of additional trade to Uganda

The new organization will focus primarily on building the capability in emerging markets to drive the adoption of cloud technologies and contribute to sustainable growth. Innovation, agility, strategic partnerships, modern business models and building cloud skills for Microsoft partners, will be the core focus of this team.

%d bloggers like this: