LG has launched a 668 liter side-by-side refrigerator with ‘Door-in-Door’ feature in the Kenyan market targeting premium users and the growing middle class.
The mega-capacity refrigerator has shelves built into the first set of doors, which then open around a second set of doors, of the main fridge compartment giving users enough capacity for their foods and drinks.
“This new refrigerator is designed to offer convenience to our customers. Its impeccable design and unapparelled high energy efficiency makes it the best model in the Kenyan market thus far,” said LG’s new Managing Director in charge of East and Central Africa business, Janghoon Chung.
Aimed at helping users increase efficiency as well as save energy, the refrigerator is available in all leading supermarket and LG shoppes country-wide.
The refrigerator is fitted with Inverter Linear Compressor that ensures maximum energy savings, LG’s unique space-saving frame and slim insulation technology to increase storage capacity, LG’s Nature FRESH system that works to keep foods fresher for longer periods.
It also has LG Fresh Balancer that maintains optimal humidity and temperature levels for specific food items, such as fruits and vegetables as well as Pure N Fresh that actively circulates purified air evenly throughout the refrigerator.
The new Door-In-Door fridge model also has a space that stops up to 41 per cent of cold air escaping each time the fridge is opened. It also has redesigned and increased Door-in-Door™ Compartment providing wider view of the contents stored inside.
Other compelling features include improved water and ice dispensing system and impeccable exterior design with an option of premium metal finish or a stunning black stainless steel that is both fingerprint and scratch resistant.