Twinpine, a premium mobile marketing firm has partnered with Afmobi, a mobile internet business to offer brands and agencies access to premium local inventory on the Tecno Mobile phones browser, Palm Play content store and the PalmChat Social.
“Afmobi is pleased to partner with one of Africa’s leading Mobile advertising company in delivering value to brands and agencies through its multiple-channel touch points. With access to over 50 million unique users in Africa with over 30% of those users in Nigeria, we know that our channels would offer tremendous engagement opportunities for brands” said Philicia Lai, AGM, Afmobi Africa.
The Tecno Mobile phones browser is pre-installed on 27 million devices that have over 700,000 unique users daily and 50,000,000 impressions monthly while Palmchat reaches core marketing demographics {80% of its users aged 16-30} anywhere in Nigeria.
Ad campaigns that run on the PalmPlay store are able to reach a wide audience of over 400,000 daily active users. These channels are accessible on both Smart and Feature phones.
Oduntan Odubanjo, Chief Operation Officer, Twinpine said the collaboration is another step to create more value for our customers by ensuring access to premium yet local inventory that helps brands target the right audience.
Twinpine recently unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads) as well as its Mobile Intelligence Portal, Programmatic Platform and Adrenaline product at an event tagged “An Evening of Innovation with Twinpine” which brought together a number of digital marketing agencies, brand owners, IT experts and media practitioners.
“For brands and advertisers, buying media across these platforms which are local yet premium ensures that issues like fluctuations in foreign exchange rates will not affect their campaign. At Twinpine, we will continue to present premium opportunities for brands to get value for money spent when running marketing campaigns on our platform. It’s important to note that the consumers’ experience with our ad formats will be as engaging as possible” he said.
Twinpine helps brands and publishers run and manage tailored mobile advertising campaigns, enabling them to connect with the right audience, increase conversion rates and ultimately, make the most of Mobile.
Twinpine works with several leading advertising agencies, brands and publishers locally and internationally connecting them with their African audience delivering exceptional results for them. Twinpine has delivered campaigns in several African countries including Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Zambia, among others.
