itel mobile, a Transsion brand and sister to TECNO and Infinix has signed Kenya’s Avril, a local musician and actress, as its brand ambassador on a one year contract.
The financial details were not disclosed.
As the main brand image of itel mobile, Avril will grace campus events sponsored by itel mobile, attend CSR activities sponsored by itel, and tweet, share on Facebook or Instagram everything itel mobile.
“I am extremely excited to partner with Itel on their new chapter into Kenya. Great affordable phones help us communicate better and that’s the essence of good living. I’m looking forward to a great partnership” Said Avril.
Avril has in the past years won several awards, among the latest being, Bingwa Awards – Bingwa ever relevant female artist, best dressed female artiste – Jumia Glamour Awards, and Business Daily – Top 40 under 40.
Chris Zhao, itel mobile Kenya manager mentioned that they decided to work with Avril because she is young and successful which touches the hearts of many hence making her the best choice, since itel is a young brand that is growing at a fast rate and quite affordable to the “common mwananchi”
Launched in 2007 , itel is present in 45 countries. In 2016, itel said it delivered 50+ million mobile phones to worldwide consumers. It’s focus markets are Africa, India and other emerging markets.
