">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Friday, January 22, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

Karani Nyamu on 5 Online Basics Your Business Needs to Survive

Milcah Lukhanyu by Milcah Lukhanyu
4 years ago
in Columnists, Tech
7 min read
0

 

Karani Nyamu has been in the business world for a number of years now and his company, VERVEK.O, has weathered all types of storms. He offers his two cents on the online basics your business needs to survive in this digital age.

Karani Nyamu however believes that one does not need to go all-out with an online strategy. If you want to build a reputation for your business, or at least satisfy your existing customers, there are some online basics you’ll need to put in place.

Karani Nyamu quotes Jayson Demers, Founder and CEO AudienceBloom, on the bare-minimum features every modern business should have:

A website

If you don’t have a website, you’re behind the times. Your website is the hub for the rest of your inbound marketing strategy, serving as the final destination for your directional efforts. It’s the place where people can reach out and contact you, giving you the opportunity to gain new customers and leads. Even more importantly, a website is a place where people already familiar with your brand can find more information about you, such as where you’re located and what your services are. It’s also a marker of legitimacy; if a prospective customer finds out you don’t have a website, he or she may not take you as seriously, or believe you don’t keep pace with modern trends.

A social media presence

Related posts

kplc

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
0
123movies

4 Best Free Movie Streaming Sites In Kenya

January 21, 2021
0

Sophos Named Common Vulnerability and Exposure Numbering Authority 

January 20, 2021
0

Your Ultimate SEO Audit Checklist for 2021

January 20, 2021
0

Having some kind of social media presence is also important. It’s not absolutely necessary to post every day or go out of your way to build an audience (though I highly encourage this), but you should at least fill out the basic information in profiles on platforms like Facebook, Twitter and Instagram. Again, social media serve as a marker of legitimacy, showing the “realness” and modernity of your company. It’s also a way to get in front of people who are specifically searching for you on these outlets.

READ  Best Online Magazines to Learn Something New

A base of local citations

Local citations are brief entries or descriptions of your company in off-site locations, such as third-party local directories or review sites. Chances are, even if your business doesn’t have a website or social media profile, it’s already got a handful of local citations in existence due to customer reviews or mentions of your business. Because they’re there, you might as well take advantage of them. Peruse popular sites like Yelp or Trip Advisor, and make any needed corrections to information like your company name, address and phone number. Local citations are good for local SEO and general visibility alike.

Regular updates

It’s not enough simply to establish a presence; you also have to take the effort to update that presence whenever necessary to keep your audience in the loop. An important example: If your company changes locations, you’ll need to update your address on your website, social media profiles and possibly your local citations, as well. The same is true if you change your hours or offer new products or services. Take the effort to keep your audience updated.

Easy contact options

Much of the reason you need an online presence is to give online users an easier way to connect with you; you’ll want to make that potential connection as easy as possible by including many varied contact options. For example, you’ll need to at least include a phone number and contact form on your website, and perhaps a live chat feature as well. You’ll also need to reliably respond to people who reach out to you on social media channels.

READ  USB 3.0 Gaining Traction: Why You Need to Include It in Your Product Design

Karani Nyamu also believes that you should try to keep an open mind about the possibilities for online marketing, even if your industry is an old one, and even if you’re used to more traditional means of marketing and advertising. Simply establishing a baseline presence can have an enormous benefit for your current and potential future customers alike, providing information, direction and additional visibility.

 

Readers 1,415

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: Karani NyamuPartner Content
Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

kplc
Tech

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
0
123movies
Tech

4 Best Free Movie Streaming Sites In Kenya

January 21, 2021
0
Tech

Sophos Named Common Vulnerability and Exposure Numbering Authority 

January 20, 2021
0
Hacks & Facts

Your Ultimate SEO Audit Checklist for 2021

January 20, 2021
0
Tech

Safaricom Will Allegedly Allow The National Intelligence To Illegally Forward Your Calls

January 20, 2021
0
Tech

Safaricom Foundation’s Ndoto Zetu Supports 2,000 Students in Six Counties 

January 20, 2021
0
Tech

Tatu City Partners with Konza to Attract Investors to Kenya

January 19, 2021
0
searchengineland.com
Tech

SEO for Beginners: Where to Start and What You Need

January 19, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Aerobotics Raises $17 Million Led by Naspers To Scale AI for Agriculture Globally

January 21, 2021

Tanzanian money remittance startup NALA is launching in the UK

January 21, 2021

Startup Guide to release of Startup Guide Nairobi

January 21, 2021

Nokia C1 Plus now available in Kenya for Ksh 9,000

January 21, 2021
kplc

Kenya Power Rolls Out A Smart Metering Project Across The Country

January 21, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: