The Kenya Tourism Board (KTB) and United Bank for Africa (UBA), Go Places and E-Gift Africa today launched the first Magical Kenya Prepaid Travel Card to promote travel to Kenya by travelers across the African continent.
The debit cum loyalty card is targeted at West African nationals who travel for corporate, education, medical as well as leisure purposes within Africa and will be distributed across the UBA Bank’s footprint in Nigeria, Ghana and Senegal.
“The Magical Kenya Prepaid Travel Card will be available to International and domestic travelers in Kenya. This will enable all users, whether customers of UBA or not – to have unparalleled access to its built-in benefits available across all platforms. This will further enhance the Magical Kenya’s footprint in the continent” Kenya Tourism Board Chair, Jimi Kariuki.
Through selective criteria of age, deposit balance, number of types of accounts held by customer or corporate accounts the target list of customers will be engaged and enticed through registration campaigns as well as convenience for everyday use both in home market and when travelling to Kenya. This will create an appeal for the card as well as the realization, eventually that this may be the only card needed in the wallet.
“The West African market is potential to us and this is the beginning of our efforts to tap into the market that has high spenders with willingness to spend. The Magical Kenya Prepaid Travel Card is therefore a great incentive as it avails to current and potential travellers exciting a value adds in terms of bonus points, discounts or gift,” KTB Chair, Jimi Kariuki added.