The US has its Amazon and eBay but its not so for most people from Africa.
Tanzania’s Easybuyafrica.com is an online platform giving its users access to the world’s top retailers by allowing then to buy from any global retailer around the world with ease.
“Our concept is unique as we have opened a Coffee Shop (Physical stores) for our customers (Think Apple meets Starbucks),” Moustapha told TechMoran. “These have helped us build trust and in return build the business.”
Launched in Tanzania early 2016, and growing fast ever since, Easybuyafrica’s vision is to bring the world’s markets closer to every consumer everyday, everywhere and to provide tools that will enbale their users play in the global retail markets instantly regardless of their location or current level of computer/internet knowledge.
Moustapha says he was inspired to start the platform by the need to get things that are not available in the local market. He never wanted to start the site but after sending an email to Amazon asking them for agency in East Africa and receiving no reply he took up the task.
By providing local consumers the power of choice; allowing them to get what they want from more markets for example India, SA, France, Spain among others, the firm says its making a huge impact.
Moustapha says he plans to launch a new version of the website to allow our customers to search directly within the site, and introduce a wallet so they can keep track their transactions. These, he expects will increase their customer base apart form handling payments, logistics, awareness, Forex, shipments and clearing.
The Tanzanian firm is not afraid if eBay and Amazon finally launch in the country as its current model provides the customers with choice to buy from other retailers or directly from manufacturers such as Apple, Nike, Adidas among others.
To get closer to its customer base, Easybuyafrica aims to strengthen its cafe model for physical interaction and has set up monthly events dubbed Easy Friday where the firm connects with customers for feedback.
The site allows buyers to buy anything from shoes, car spare parts, clothing, computers, make up, machinery among others. Easybuyafrica.com is not afraid that
govts across Africa are trying to reduce imports and promote local products as the same governments need to take care of basic infrastructure such as electricity, roads, regional agreements and then move gradually from producing necessities to luxuries items which make up most of the imports.