Just days after SuperSport cancelled its contract with the Kenyan Football League (KPL), the firm has today successfully renewed its contract with the English Premier League after a competitive open tender process giving SuperSport rights to broadcast the Premier League Live Package in Africa until May 2022.
The deal will see SuperSport broadcast all 380 Premier League matches per season live on all distribution systems, including television, internet and mobile.
According to Gideon Khobane, CEO of SuperSport: “SuperSport is proud to have been a partner of the Premier League since its inception 25 years ago and we know our customers love this league. We’re delighted to continue this partnership for a further five years, as a sign of our commitment to continue to provide our loyal DStv and GOtv customers throughout the continent with the best sporting action from around the world.”
Premier League Executive Chairman, Richard Scudamore, said: “We are extremely pleased that SuperSport – our longest serving international partner – has again invested in the rights to broadcast the Premier League and will remain with us until the end of the 2021/22 season.
“Under the new agreement, we look forward to enhanced broadcast and promotional commitments, as well as access to an expansive network of Naspers companies to further develop our presence across Africa. Through their high-quality broadcast and digital platforms, I am confident that over the next five years SuperSport will make the best Premier League content available to our many passionate fans across the region.”
Following KPL’s breach of the Licence Agreement entered into by the parties. SuoerSport says the situation became untenable and it put it at risk and had no option but to terminate the contract.
SuperSport will continue in its commitment to providing the best sports content in Africa via platforms with cutting-edge technology and on multiple devices.
Formal notice of cancellation of the contract has been given and all the necessary procedures and steps are being put in place to manage the exit from this league.