African Property Group has launched on Android to make it easier for users of its websites in eight markets in Africa to easily find properties for sale or rent online and via their mobile phones.
Launched last January, the group lists homes, villas, apartments, offices, shops and lands. Having an Android app is expected to help the firm reach more users to add to its 200,000 plus people accessing the site in Lesotho, Somalia, Seychelles, Swaziland, Malawi, Botswana, Zambia and Zimbabwe.
“We know that the majority of our community uses smartphones, and mostly Android phones to use our services, we thus answered to their needs” said the African Property Group.
The app has exactly the same features like the website but its just more convenient to use from a smartphone and makes navigation easier. People will be able now to rent, buy or sell their apartments, flats, houses, villas, farms or lands from their phones without the need of a computer. It is still free of charges for both buyers and sellers and a way to make easier real estate deals in Africa.
The firm said the move is part of its long term strategy to expand in the future to new countries as more and more African people are having access to Internet through a smartphones.
According to the study “The Mobile Economy – Africa 2016” GSMA Intelligence, there will be 725 million unique subscribers to mobile services by 2020. By strengthen its positions on smartphones, the company shows its willing to see on the long run.
Within three months of operations, the group says it has seen its community grow to more than and the number of monthly users has more than doubled in the last month. The company Australian-based firm has a strategic team of five people in Sydney and more than twenty on the ground.