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This App Wants To Help You REACH Your Financial Goals Through Saving

Adeniyi Ogunfowoke by Adeniyi Ogunfowoke
4 years ago
in Startups
5 min read
0

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The saving culture in Nigeria is nothing to write home about. Therefore, it is no gainsaying that only a handful of Nigerians save notwithstanding the resolution they make yearly to keep some monies aside for future purposes. So, the need to save cannot be overemphasised.

This said, there are many factors preventing people from saving. One of which is the various responsibilities they have. These responsibilities are countless that you must have exhausted your money before you even think of saving. This is not an excuse as many people will say you can save as low as 2% of your salary.

Well if you have been procrastinating or indisciplined about saving and want to cultivate the saving habit, an app is here to help you. It is called Reach.

Reach is an app that helps individuals and people in groups to set, track, and achieve their financial goals.

Speaking about his startup, the founder of Reach JR Kanu said: “While in most parts of the world are built to enable gradual expenditure, life in Nigeria requires paying up front – a year or more in advance – for houses, cars, school fees. Few people have that kind of money sitting around. Many of us know that we need to save over the course of the year. Some are more disciplined than others. Rather than blame yourself for not saving when you should have, Reach takes the burden from you. Just tell Reach how much you need to save up and by when the amount should be complete. Reach will calculate the daily, weekly or monthly amount that needs to be deducted.” He concluded.

Responding to how he will make money from the business model, he said: “We make money by connecting our customers to vendors that sell the items for which they are saving. For example, wedding planners and venue managers can use us for lead generation to find serious customers. If one of our customers finds herself short of a savings target and needs a small loan to bridge the expense, we can connect her to banks and other lenders for a fee that the bank/lender pays. The service is always free to our customers with the businesses paying us the finder’s fee”, he concluded.
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Adeniyi Ogunfowoke

Adeniyi Ogunfowoke

All things Tech and startup.

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