Sudan is single and on Tinder and wants your help to meet the love of his life and technically, have a family of his own. As the only remaining male northern white rhino in the world at 43 years, Sudan does not have much longer to live. That’s why he needs your help to win this run against time.
Just a little context, Sudan is one of the most protected males on the planet and lives at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors.
“We are in a race. A race against the extinction of the northern white rhino species. We urgently need to raise awareness and funds for Sudan. No one could run this campaign better with us than Tinder. It will offer ‘the most eligible bachelor’ global exposure in such a meaningful way. We are honored and very proud to be part of this campaign that will have a positive impact on our environment,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.
The funds raised will go towards ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular in -vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos.
If successful, this will be the first time for scientists to carry out artificial reproduction in rhinos. As a last option, Ol Pejeta conservancy has joined Tinder to give Sudan a chance and save the species after all previous breeding attempts proved futile. The research, which is currently ongoing in the United States, Germany and Japan aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.
Therefore Ol Pejeta and Tinder aim to raise awareness about Sudan in a move expected to raise $9 million needed to protect the northern white rhino from extinction.
“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet. Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized,” Said Richard Vigne, CEO, Ol Pejeta Conservancy.
The Tinder profile when liked, will direct the viewer to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause.
For more information, please visit: www.olpejetaconservancy.org