Ex-Efritin CEO Gbenro Dara has been appointed Cheki Nigeria CEO, as the firm readies itself to face new competition from Cars45 which is on steroids to simplify the car selling process in the country with the latest funding.
“I have now been appointed as the CEO of Cheki.com.ng and I will be working round the clock to ensure we give you the best car buying and selling experience in Nigeria. Looking forward to engaging you all!”. Dara said. “I am pleased to announce the new phase of my ‘techpreneur’ journey. The last 1 year has been pretty fast, exhausting and in many ways rewarding. Thank you to everyone who supported in one way or the other to make it a memorable and impactful one.”
TechMoran is yet to establish the future of Cheki Nigeria GM Mrs. Tomi Hodonu but so far, she has done a great job to put Cheki Nigeria in its number one position as the country’s leading auto classifieds vertical with between 100k to 150k auto listings on the platform.
The entry of Gbenro to Cheki is a welcome move as he founded auto insurance platform MyAutoGenius.com in 2014. MyAutogenius aims to cut the increasing fake motor vehicle registration by helping motorists buy insurance online in a few minutes. The firm enables subscribers to access accurate data for the National Insurance Commission (NAICOM) and the Nigerian Insurance Industry Database (NIID) to curb auto fraud.
After MyAutogenius, Gbenro was the MD for Efritin from May last year before the firm ran amok causing Saltside Technologies, the parent firm to pull the plug on local operations in Nigeria which saw more than 50 direct jobs scrapped. In 2012, Gbenro and Ringier Africa’s GM Leonard Stiegeler, set up and operated Rocket Internet’s Sabunta and Kasuwa which were merged to form today’s Jumia. Gbenro also worked for PE firm Nova Capital giving him diverse experience to work with ventures especially in the Nigerian market and is well placed to grow and redeem Cheki Nigeria’s brand and inventory to the continent’s biggest against any competition.