Social media forever changed the way business was done. By the click of a mouse, you can virtually buy and sell anything. The same social media has the power to make or break your business in an instant. Instagram recently hit the 700 million mark, while Twitter only has half of that number. The likelihood that Instagram will hit a billion soon is high. Several years ago, Twitter was a force to be reckoned with on social media, but Instagram now wins hands down because of several reasons.
Instagram Stories and engagement
Instagram stories allow you to send a message that one photo may not be able to tell. This feature mimics Snapchat feature that also has the same features. Twitter does not have this feature and is limiting in terms of how many characters you can post. The audience for both these networks is the same age demographic. Instagram has no distractions to external links like Twitter, and no ads to external sites. This ensures that they are fully hooked to Instagram, and ensures the targeted consumers are hooked. For the best online stories and articles one can contract the services of providers such as https://writing-service.essayseek.com.
Shop now button option
Instagram has a shop now button that allows your customers to buy items from your posts. This feature has been able to help businesses generate sales and sway ‘window’ shoppers into making a decision. The demographic of these social users is between the ages of 18 and 29 and the user base that drives social media growth.
Instagram has more originality
Twitter is full of people sharing updates and links. Instagram, on the other hand, gives you the platform to make original posts. While Twitter is a content tool, Instagram allows you to put up photos, and advertise more. The demographic targeted is easily attracted by photos and you are able to make the post as attractive as you please.
Instagram Evokes Emotion
It is quite easy to evoke emotions when you are sharing a photo and a story. Instagram does that for you. Twitter will stifle you on this aspect. You have to limit your characters to a minimum. The best part is that you do not have to always post pictures of your products. You can get people to follow you by posting interesting information, and endear yourself to your followers. This way, when you do post a product, they are already receptive to your company and your products. Your followers will feel like they already have some kind of connection with you.
Social media is the new advertising platform. Other marketing platforms includes sites. The only way you can get millions of people looking at your products. Get to interact with potential clients, not only locally, but internationally. Twitter has millions of followers, and so does Instagram. The difference between this two is the visual impact Instagram has over Twitter.
People tend to be attracted by photos. The more followers you have, and the more you interact with them over Instagram, the more likely they can be persuaded to buy. Most feel a kind of familiarity over Instagram that Twitter does not offer,