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You want to sell abroad? Here’s what you need to know about overseas marketing and distribution

Milcah Lukhanyu by Milcah Lukhanyu
4 years ago
in Tech
6 min read
0

While looking beyond your current capabilities in terms of marketing and distribution is a step forward for any company, it’s important to know what exactly it is that you must prepare for as selling in a different part of the world comes with its own requirements. So that being said, if you are interested to know more about what you’re looking at in terms of marketing and distribution overseas as well as what an overseas distributor (see https://www.icrfq.com for an example of a distributor) can do to facilitate the process, continue reading this article.

The need to establish a connection network for your new business sector

If you plan on selling overseas you must be prepared for a long road ahead of you. This will require the development of a network of contacts that will place your product in the right positions and will introduce it to the consumers of that market accordingly. As you are probably already aware from your local endeavors, getting into these circles isn’t always something easy. An overseas distributor can help you skip the not so easy parts and get right down to business. They already have such a network in place based on their varied contacts. They can take your product and expose it to your targeted market without you having to invest in establishing your brand in the country or countries in question.

The different legalities and paperwork

There will be a lot of paperwork involved with selling overseas and it can get frustrating at the least when you find yourself bogged down in paperwork and formalities instead of conducting business at maximum capacity. Distributors are able to take this hassle off your hands and seeing that all paperwork is in order for your products for when they are prepared for shipping, which brings us to the next point of discussion.

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Transportation and warehousing

In a scenario where you are trying to sell a significant amount of your product, it’s unlikely that you will do it all in one shipping. What this means is that you will need storage accommodations for your merchandise. More than that, you will also have to ensure its delivery to the target location. All these things will cost you unless you use an overseas distributor to do it for you. It will fall under their duties to see these things taken care of, meaning that you will once more gain resources to spend according to your needs.

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Buying and selling in bulk

This is something that any company wants as it allows them to distribute large quantities of their product stock at once and thus secure a large portion of their investment and profit. While other arrangements would see it harder to get to a bulk deal, an overseas distributor is guaranteed to buy in bulk from you. This means that you will also have a direct client in bulk aside from its distribution duties.

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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