With Livia, users in Kenya will be able to order over the counter (OTC) drugs as well as prescription medication for self-collection at the pharmacy or to be delivered at their doorsteps. When ordering prescription medication, the user is required to upload a photo of the prescription and the pharmacist verifies the prescription as they would a physical copy.
Though Livia does not compete chemists, as an ordering and delivery platform, it will need to charge a fee on every transaction over the platform just like Uber or other on-demand platforms. At the moment, Livia’s task is to sign up as many chemists as possible to its retailer focused platform unlike MyDawa which is consumer focused and against the traditional supply chain.
“No more waiting in long queues, no more papers to fill,” says the firm on its website. “No more picking up prescriptions from the pharmacy. LIVIA will deliver your medications right at your doorstep or have your medicines prepared and ready for collection at your nearest pharmacy with express service and maximum care.”
Livia allows for real-time consultation with a pharmacist just like MyDawa, which recently raised $5m from Ion, an Irish private equity to make it possible for consumers to purchase high quality healthcare, fitness and wellness products via their computers or mobile phones.
The major advantage MyDawa has over Livia is that MyDawa manufactures some of the drugs apart from just being a third-party platform.
“We have a vision to bridge the gaps between healthcare providers (i.e. Drug manufacturers, doctors, pharmacists, Insurers) and consumers. As a health and wellness brand, we are committed to offering the best products, through our platform,” said MyDawa Founder Neil O’Leary.
At the moment, both platforms do not charge any commissions on transactions. Both platforms are licensed by the Pharmacy Poisons Board (PPB) and are expected to provide affordable access to pharmaceutical products especially for patients with chronic illnesses and who require long term over the counter medication. MyDawa claims that buy cutting off third-party retailers it gives consumers access to quality drugs at affordable prices because it eliminates the traditional pharmaceutical supply chain.