AFROPX , an online marketplace for African visual content such as photos, videos and illustrations founded by Célia Grémy from France, Jean Dabany from Gabon, Arsène Goma-Kick from Congo-Brazzaville, Mouhamadou Diallo from Senegal and Christy Ukata from Ghana has finally launched to professional photographers, videomakers and graphic designers.
AFROPX is now live in Gabon, Congo-Brazzaville and Togo and it will soon be deployed in two other Francophone African countries.
According to Jean Dabany, co-founder of AFROPX and head of Photo-on-Demand service in Gabon: “For a restaurant, a hotel manager or a merchant, it is essential today to get captivating images of its products or services. It’s all about promoting its activities and at the end, the goal to increase its sales. This is even more true with the Internet, even if our customers actually get a dual-use of the photos we produce: for digital marketing purposes on Facebook or web sites, as well as for more traditional materials such as posters or brochures”.
AFROPX has built a unique network of professional photographers, videomakers and graphic designers whose images will be available for use by companies, restaurants, hotels and e-merchants and designers among others as demand for high quality images increases.
The Photo-on-Demand service is charged at session. The package includes the visit of a photographer from the AFROPX network, a shooting session at the client’s premises, and the delivery of an edited photo pack.
For African creative professionals, AFROPX represents a platform to increase sales and facilitate access to new markets and customers. For buyers, whether local or international companies, AFROPX responds to the need for easier access to African quality images. Brands also consume more and more visual content, especially for their digital marketing, in order to better address their audiences and create more commitment.
Jean Dabany continues: “The impact of high-quality images is immediate: with well-executed photos, you increase your chance of selling more and faster. On the internet, photos of a product or service are often the only real element, the only visual factor – therefore quite decisive – that stands between the e-consumer and the seller. They can trigger an order or purchase – or have the opposite effect. This is why it is essential to get quality visual content. It is also a leverage that helps to stand out from the competition”.