Less than two months after launching in MENA, iflix, a Subscription Video on Demand (SVoD) service has announced its launching iflix Africa to bring its world class content to sub-Saharan Africa (SSA) targeting South Africa, Nigeria, Ghana Kenya, Tanzania and Zimbabwe then expand into other markets gradually over the coming months.
iflix Africa will be headquartered in Cape Town, South Africa where it has had an office since late last year. iflix Africa also has been operational in Nairobi, Kenya for a while but the SVoD service platform is planned to go live across Africa in the second and third quarter of 2017, to carry its thousands of TV shows, movies and more, including many first run exclusives and award winning programs available to hundreds of millions of consumers across the region.
Netflix and Naspers-owned ShowMax are already in these markets but out of South Africa, iflix will majorly see competition from Netflix as ShowMax has suffered poor uptake due to South Africa’s xenophobic acts against other Africans and due to its foundations in apartheid founded Naspers which has shifted focus to US, Europe, India and LatAm and other emerging markets .
According to Mark Britt, iflix Co-founder and CEO: “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”
“As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” added Andre de Wet, iflix Head of Africa.
Currently available to over one billion consumers in 18 markets across Asia and MENA, iflix will soon roll-out its world class service across sub-Saharan Africa with initial launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe. Each subscription will allow users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever. On devices, iflix beats both Netflix and Showmax.
With a global footprint to 23 territories worldwide, iflix is promising the best of Hollywood, Bollywood, Nollywood and other regional and local programming, the service and an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.
Launched in May 2015 in Asia, iflix has rolled out its world class service to 18 markets across Asia and MENA and has over 5 million members. In March 2017, iflix announced the completion of a US$90+ million round of funding to support its international expansion. The round added new investors Liberty Global Group and Zain Group to the company’s formidable shareholder registry which also includes global heavyweights Sky plc, Catcha Group and Evolution Media.