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Uber has launched an UberPOOL feature in major markets in Africa dubbed as ‘Driver Destinations’ to help driver-partners automatically link to riders/trips headed in the same direction at the beginning and end of their working day. This will allow driver-partners to continue earning even while on their way home and begin earning earlier as they head out of home.
The ‘Driver Destinations’ feature which works like Nigeria’s ‘GoMyWay‘ will allow driver-partners to set their destination twice a day when they want to be matched only with riders or passengers traveling in a similar direction The new feature has been rolled out as an option to all drivers across Africa.
To access the feature, drivers need to be logged into their driver application, tap the clipboard icon on the top right corner of the app and either select a saved location or search for a new address. Once they start driving toward the destination, Uber will automatically filter requests for trips along the way.
Using this great new feature, driver-partners can continue earning even while they are on their way into the city from home and on their way home. This brings Uber one step closer to realizing its goal as a company, which is to get more people into less cars thereby increasing economic opportunities for its driver-partners and ultimately reducing congestion on roads.
Although the new feature is currently included in the UberX service which is the version of Uber used in Africa, this is the first step towards a stand-alone model that Uber runs in other markets ‘UberPOOL’ – a service that ensures that passengers travelling on the same route can share a ride and pay less than a standard UberX fare. UberPOOL, which is available in 32 cities across the world, accounts for 20% of Uber trips in those cities.
