Safaricom-powered taxi hailing service, Little has expanded to Kisumu and the surrounding towns, after eleven months since the hailing service was officially unveiled in Nairobi. The Kisumu launch makes the service live in Nairobi, Mombasa and Kisumu, Kenya’s major towns with a planned launch in Eldoret and Nakuru before the end of this year.
“Despite operating in a highly competitive environment, we have had a steady growth of the service. Our expansion plan has been driven by demand from customers and we wish to see other regions in Kenya enjoy Little,” said Kamal Budhabhatti, Chairman Craft Silicon. “We are also pleased to announce that for the next three months customers in Kisumu will enjoy discounted rides of Kes25 per Km.”
So far, the Little App has hit 140,000 downloads and has seen over 4,000 drivers sign up. Little has also signed up 140 corporates with another 80 expected to be come on board in the next six months. The company has also beefed up customer support for both corporate and individual customers.
Customers can access Little Services by downloading the App from their Android play store, Windows phone store or iPhone App store. The service can also be accessed by non-smartphone users by simply dialing *826#. Users can also share their expected time of arrival with their loved ones using any digital communication channel using the Safari Share feature.
Other key distinguishing features of Little include free Wi-Fi – powered by Safaricom and Live fare through which customers can monitor their taxi charges real time as they ride. Little also has a Lady Bug category with professional lady drivers to ensure women’s safety on the road – a first in Kenya and Africa.
Just like Uber for Business, Little has a corporate option though which businesses can offer service as a convenient corporate taxi option for their employees. A corporate dashboard enables businesses track and manage employee rides down to department level, while users can easily switch between personal and corporate rides on the app.