LG Electronics East Africa has launched an online store brandshop.co.ke in a move expected to reach the growing middle class internet savvy consumers and increase its products’ availability beyond physical stores in the country.
The move will see LG customers browse and shop through a local, user friendly platform and have their products delivered to their homes or offices. Additionally, the Online brand shop will provide its customers one-year free insurance for products valued from Kshs 60,000. Payment will be made on delivery.
“We are thrilled to launch online shopping in Kenya,” says Janghoon Chung, Managing Director East and Central Africa. “This significant milestone fully rounds out LG’s multichannel offering. Along with seven retail stores and products available in major supermarkets, our customers in Kenya will now have twenty-four-hour access to the best of our innovative, genuine and quality products via their computers, smartphones, and tables from anywhere in the country.
LG customers have access to the same products as in-store and have access to a wide range of home appliances and electronics including refrigerators, microwaves, washing machines, vacuum cleaners, Televisions, audio systems, dish washers and air conditioners among others.
The move comes hot on the heels of the company’s recent Ksh 100 million investment in retail outlet expansion in the Eastern Africa region. The retail expansion plan, now in its second phase, will see 10 new stores opened this year, bringing LG’s retail store count in the Eastern African region to a total of 122. Kenya, will have a total of seven outlets after the opening of new ones.
Experts say Kenya’s electronic commerce market is primed for major growth in the next five years as mobile internet performance continues to improve, and people become more comfortable with digital transactions.
Mr. Chung attributed Kenya’s growing popularity of e-commerce shopping experience to increased use of mobile-based and online-based payment platforms.
According to Internet World Stats, Kenya’s internet penetration in March this year was at 77.8%, with number of internet users having grown from 200,000 in December 2010 to 37,718,560.