The Jumia platform has grown to attract more than 4million monthly web visits on www.jumia.co.ke, with the online retail marketplace displaying over 100,000 products and Jumia ventures across sectors such as travel, real estate, logistics and food all under a shared ecosystem one year after it merged all its African operations.
The firm announced this during its 5th anniversary in the country where it rewarded vendors and partners and positioning itself for the future.
According to Sam Chappatte, the Jumia Group Managing Director, Kenya’s internet penetration which currently stands above 67% has been instrumental in shaping the digitization process of an otherwise mortar and brick industry, therefore giving traders a global reach as well as rendering fair playground for stakeholders. Kenya stands in the leading connected countries in Africa, towering way above the continental average of 27%. Appreciating vendors and partners alike, Chappatte reiterated on the vital role of smartphones in e-business noting that being the primary point of internet connection for most people.
The Jumia awards cocktail also marked the launch of a one week Jumia Anniversary campaign from the 3rd of July. This campaign will have more than 15,000 deals for customers and span across categories with give-aways for Jumia shoppers.
Speaking after presenting the Business Digital Award of the Year, Anne Muchoki, the Kenya Investment Authority chairlady said, “I am glad to share with you yet another milestone a year later. Kenya’s high internet penetration and adoption on cheaper internet-enabled smartphones has served as an accelerator for online shopping for goods and services”.
Formerly known as Africa Internet Group the African consolidation aimed to help make the new Jumia, Africa’s largest e-commerce network running both etail, classifieds, travel booking and food ordering and delivery across its markets in Africa. Rocket Internet has struggling to convince its investors as its business are yet to be profitable and it has been forced to shut down, merge or buyout competitors in some markets and its earliest shareholder AB Kinnevik has finally pulled out.