Just a few decades ago a career as a visual creative artist was not a path or prospect recommended for individuals. It was frowned upon and considered a profession for the lowly. The severe neglect from government agencies in Kenya and right across Africa perpetuated this position and left an entire industry and an entire sector underserved, underfinanced and underutilized.
Fast forward to 2017 and you’ll find that although the visual creative industry is gaining popularity among the youth of the continent, the potential that lies within this century old craft is yet to be fully realized in Africa. Photography, one of the major categories in the visual creative sector, has seen a steady growth in uptake and as a choice for individuals seeking a career path to follow. Although all this progress spells out good news the unrealized value still held with this sector means a lot is still yet to be done to unlock the earning power of Photography and the visual creative sector.
PhotoMasters Kenya, a cloud-based marketplace for on-demand photography, visual creatives & high quality image creators, has taken on the mission of educating consumers on the importance of professional photography. Laying out all that can be achieved when story telling is done through images, the economic value to be enjoyed through MSME use of product images for their businesses and emphasizing the position that artists, who are the custodians of a country’s collective history, should have in the society. To achieve this mission, PhotoMasters is creating avenues for both photographers and non-photographers to engage and unlock the potential that has gone untapped.
One such initiative is the partnership with SnapHubr, Africa’s fastest growing image marketplace, to provide photographers across East Africa the opportunity to earn extra income doing what they love. Through the partnership visual creative artists can upload images, which will be sold through the platform and keep their earnings. This opportunity is available to all photographers across East Africa who register to Become A Maestro and will be geared towards the provision of high quality, accessible images available for personal or business use. Photographers who’ve opted to capitalize on the opportunity have self-reported higher income earnings at the end of each financial period, reiterating one of our objectives still has room for more individuals to maximize on.
With more initiatives planned for rollout PhotoMasters is stating boldly that we aim to disrupt the vibrant yet stagnant visual creatives sector and kick start a real change in unlocking the earning potential for visual creative artists.