Safaricom’s youth focused sub-brand Blaze has launched the second season of its youth focused reality show BLAZE Be Your Own Boss (BYOB) to reach more youth to join and remain loyal to its network.
“We are glad that the first edition of BLAZE BYOB was a success. We now want to build on the learnings we picked to improve the second edition. Key among the changes, we will be introducing three new areas that will help participants in building successful businesses and appreciating the need to give back to the society,” said Sylvia Mulinge, Director -Consumer Business, Safaricom.
Themed Greatness Requires Internal Toughness (G.R.I.T), the second season of BLAZE BYOB aims to mentor and train youth by giving them the tools required to be successful at BYOB Creation Camps. Safaricom will link the youth to mentors at its various BLAZE BYOB Summits.
BYOB will also introduce BLAZE CSR Fridays, a session aimed at teaching the youth to give back to the society.
The creation camps aims to have 350 participants with a pre-screening in Meru where youth will have the chance to give a 5 min elevator pitch about their business ideas to a panel of category experts with an aim to impart tangible skills onto the youth.
As the final part of the Creation Camp and ahead of the summit, all participants, mentors and performing artists, will go into five pre-identified high schools and have a 1-hour mentorship session, giving out a donation as part of the CSR projects.
Jibril Blessing-producer and videographer, Njugush- Comedian and actor, Abel Mutua- content developer, Julian- musician, Wycliffe Waweru- entrepreneur and bicycle manufacturer and Caleb Karuga, an Agribusiness entrepreneur will be among the mentors at BYOB’s first regional summit scheduled for this weekend in Meru County.
The first season saw 43% of Kenyan youth join the BLAZE platform and 44,000 young people under the age of 26 attend the countrywide summits.