Words can paint a picture. A carefully designed visual can make them powerful. Infographics creatively combine visual images with key text to deliver messages in a way that is easy to understand and easy to remember. As the following infographic illustrates, images are understood 60,000 times faster than words. In the advertising world where every bit of online traffic matters, this creates a 12 percent increase in visitors over sites relying primarily on words. Moreover, sites with infographics receive 84 percent more click-throughs and 54 percent more likes.
Part of the charm of infographics lies in their accessibility. Since they make information more quickly and easily understood, they are taking the social media world by storm accounting for three times as many shares as how-to articles, lists, and other more text-dense options. Since 40 percent of individuals are visual learners and make sense of the world through images, leveraging cognitive science can reap big rewards by boosting the memory of 65 percent of site visitors. This is particularly powerful when you consider that a mere 10 percent of individuals remember similar messages when they are delivered solely through text.
Since infographics have such a huge visual component, they tap into feelings more readily and, therefore, more readily inspire passion and action among site visitors. The key to an effective infographic lies in the marriage of mind and heart. Consulting with a reputable Infographic Design Service can be a great help in the infographic creation process. Offering consumers infographics that tap into perceived needs and closely held values can help businesses garner a place in the minds and budget lines of visitors.
