A few months ago, Kenya’s Commercial Bank of Africa (CBA) launched Loop, a digital financial service with bill payments and standing orders, personal finance management, savings and investments but seems the product is not as impressive as expected.
CBA has therefore launched PassionEnt. a series of offline events to target budding entrepreneurs.
According to CBA GM, New Business, Eric Muriuki, “The PassionEnt series of events is intended to be a platform to facilitate interaction and networking of like-minded individuals who have been brought together as a group for a common purpose. During these events, we will provide support through information and advice on a range of relevant topics and essentially walk them through their entrepreneurial journey by offering the financial tools to help achieve their ultimate goals”.
The first event of this series was held on Friday 16th June at the Garden City Loop Store where participants were selected from the 52 Week Savings Challenge Group. A group on Facebook that has evolved into a platform for entrepreneurs to share ideas, experiences and information.
The event which attracted about 100 participants, featured interactive sessions where customers benefited from expert financial advice from professionals as well as inspiring true life stories from real people who have managed to grow a business idea into a fully-fledged enterprise. Other sessions will be held quarterly and will be open to groups of individuals who are looking to grow their passions.
Following the completion of the first PassionEnt event, 30 individuals will be sponsored by CBA to undergo the 12 week Centonomy 101 course on financial management. Coupled with the knowledge acquired from PassionEnt, through the CBA Loop service they will be equipped with the financial tools at their fingertips to support the growth of their business.