Startimes TV has launched an outreach program aimed at encouraging account re-activations of its dormant subscribers as well as see subscribers enjoy upgrades to higher bouquets at no extra cost.
The firm is also giving bonus airtime upon renewal of their monthly subscriptions to a bouquet of choice in an effort to grow the company’s subscriber’s retention rate while extending benefits to dormant ones thereby
In a statement, StarTimes Vice President Mr. Mark Lisboa said, “We have introduced this loyalty programme to enable our subscribers to access more premium channels at no extra cost thereby extending more value for less. We continue to enable more and more households across Kenya to enjoy affordable digital television since we established our operations in Kenya five years ago and are committed to growing our service offering going forward.”
StarTimes subscribers who renew their packages before the expiry are also set to enjoy 10% bonus airtime in addition to the week-long upgrade to a higher bouquet. For every subscription made on the Basic bouquet, customers will enjoy a week long automatic upgrade to the Classic bouquet, while for every Classic Bouquet subscription, they will enjoy a week’s access to the Unique Bouquet at no extra cost.
These incentives will equally be extended to the satellite television customers where for every month subscribed on Smart bouquet, subscribers will enjoy a week on Super Bouquet at no extra cost while getting access to the 10% bonus airtime once the package is renewed before its expiry.
StarTimes offers affordable bouquets to its digital terrestrial subscribers ranging from Ksh 599 for the Basic bouquet with access to over 40 international channels, Classic at a cost of Ksh 999 per month with access to over 60 international channels and Ksh 1,499 for Unique bouquet with access to over 75 international channels.
Satellite television customers equally enjoy a range of channels including over 70 channels on the Smart bouquet that retails at Ksh 899 and Super bouquet which retails at Ksh 1,499 per month with access to over 100 channels including select high definition channels.
Startimes recently extended its digital terrestrial technology reach to over 30 counties to cover 70% of the country with affordable television service while complementing the satellite offering that covers 100% of the country.