Producing whiteboard videos is an effective way to educate, market, and communicate with an online audience. However, it’s an underused marketing strategy because many individuals and businesses don’t realize what service and options are available when it comes to whiteboard videos. Below are some of the main whiteboard video services you can expect to be provided by professional whiteboard video producers.
Animated Training Videos
The popularity of online training continues to increase and a wide range of experts are always looking for new ways to share their knowledge. Producing animated training courses is one of the most effective ways to do this.
A whiteboard video company can create the images and the animations for your video and the expert providing the course can then add their own voice-over to the video. Hearing the educator’s voice alongside a professional-looking animated video is reassuring and makes these videos feel much more authentic and real.
Sales and Marketing Videos
Long text-based sales letters have been used to sell a wide range of products and services over the internet for many years. However, a short whiteboard sales video can encapsulate the message contained in these long text-based sales letters and this type of video is often more popular with online audiences.
A typical whiteboard video sales letter includes an introduction to a business and its products and services. The features and benefits of the product or service being sold are then listed and explained, followed by a strong call to action.
Corporate and Business Videos
Sometimes, businesses simply want to make other people and businesses more aware of their existence and want to build their brand, online and offline. A corporate or business video achieves these goals and provides all of the details you need to know about a specific organization. Once again, a video like this will include background information about the business, information about its products and services, and the business’s contact details.
In other situations, a business may want to be more specific and focus in on a specific area or areas of their business. If the business has a number of departments or different outlets, each one could have its own video, as well as a main video for the whole organization.
Sometimes it can be difficult to explain a complex concept, strategy, process, or procedure online, especially if you use traditional formats such as text and images. A whiteboard video, on the other hand, is the perfect platform for the purpose of explaining complex issues to an online audience. The interactive nature of these types of videos means your viewers can replay them as many times as they wish until they understand everything you are explaining in your videos.
As you can see, there are many useful whiteboard services available that can help individuals and businesses in many different ways. Once you know what you want your whiteboard video to achieve, you can then choose from the services mentioned above.