Though gambling is a much debated and banned activity in several countries, it is still present globally in various forms among which online gambling is the most popular trend in recent times. The gambling industry is very much aware of the fact that no business can thrive or flourish by ignoring the changing demographics and remaining static. Hence, the online casinos are constantly focused on modifying their environment and marketing strategies to make it more appealing to the younger generation. Many of the casino websites try to attract new users with exciting offers and cool features which are not available in traditional land-based casinos. Some of the creative marketing ideas used by casinos to promote online gambling and draw the interest of gamblers are listed below,
Content Marketing
One of the best techniques to promote any business is Content marketing and gambling is no exception. You should develop unique and engaging content to promote your Casino brand which will attract the target audience. Examples of content can be like gameplay strategies and techniques for beginners with proper info graphics that users will find interesting to read. You can also write about latest game releases from the industry leaders like Betsoft and Playtech that produce a regular stream of well-animated and graphically-superb online games. You should find out such relevant content which the players love and prefer to read and you should post this content in the right forums which have the maximum amount of viewers.
You should first design a really attractive website with targeted content based on your player habits and preferences. If your content is really interesting and worthy to read, you can gradually build a good relationship with your customers who will become your brand ambassadors and start promoting your brand. Allow other Casino websites to use your interesting content in exchange for backlinks to your website. You can also submit your content to various online directories and forums which have more audience. This will help in increasing your website popularity and drive more organic traffic. You should also focus on SEO and how to distribute your content through suitable channels including e-mail marketing campaigns, social media, newsletters and press releases.
Lucrative Bonuses and Free Plays
One of the popular ways to promote online gambling is through free plays and attractive bonuses. Many online casinos offer huge welcome bonuses and other rewards to gain the attention of new users. By offering a welcome bonus equivalent to the initial deposit made, you can allure many players to sign-up with your website. Free plays are also very popular techniques used by online casinos to promote their brand. It is similar to how you a taste food or try out clothes in a store before your purchase them. Novice players wish to try their luck with free money and hence free plays are an ideal way to attract such users.
Organizing Casino Tournaments
One of the most effective marketing strategies for online gambling is to organize online casino tournaments where gamblers go head to head to compete for big prizes playing all kinds of casino games. These Online Casino tournaments offer the potential for players to win big prizes and a chance to play for an extended period of time against other players. Online poker tournaments are very popular among professional players since the prize money will be in the range of millions. Such tournaments can include as few as two players on a single table or up to tens of thousands of players competing against each other on several tables. Online slots tournaments require players to pay a small entry fee that goes into the prize pool and there are different categories which include scheduled events and sit-and-go tournaments. There are also online tournaments conducted for other casino games like Online Blackjack, Bingo and Roulette as well.
Social Media Campaigns and Affiliate Marketing
Millennials are more interested in online gambling and they like to share their gaming experiences on social media. Hence, social media campaigns are one of the effective ways to promote online gambling. Your casino website should be designed in such a way that you provide multi-player games which involve groups and have separate areas for social gathering and non-gaming amenities. Using various social media platforms like Twitter, Facebook and Google+, you can promote your casino brand by posting interesting content and useful information about various promotional events and offers. You can also use affiliate marketing techniques to help in promoting your casino brand. Affiliates are important for gambling sites because they focus on search engine optimization, helping to drive significant traffic to the gambling sites.
Email and Mobile Marketing
You can also send newsletters to your target audience through email about the upcoming Casino tournaments, promotional events and any other interesting content. Many millennials prefer to play casino games from their smartphones while they are on the move. Hence, you should provide mobile gaming support if you want to attract the younger generation. Marketing strategies through multiple channels with the integration of mobile and online media can improve response. You should keep sending Email and mobile notifications about the latest updates in the gaming industry to your target audience. You should send follow-up text messages for your Email campaigns with information about rewards, upcoming online tournaments and free plays based on the user preferences.
Online Casinos should focus on developing outstanding gameplay experience and value for their customers in everything they do in order to succeed in building loyalty and trust amongst their players.