MultiChoice Kenya has announced a huge decrease on DStv subscription prices, effective on 01 September 2017 to retain customers during what the firm is calling ”tough economic times”.
According to the MultiChoice Kenya Managing Director, Eric Odipo, MultiChoice Kenya recognises customers are living in tough economic times and the business is ever-cognisant of their need to access quality content.
“We want to reward them for their ongoing loyalty and support by providing them with the best local and international entertainment. We will do our bit by adjusting the price of their DStv packages to make them more affordable while adding more value.”
“The majority of our input costs are in US dollars and we hope we won’t experience any further currency devaluations or other unexpected increases in costs for the remainder of the year. We will continue to review pricing from time to time, taking into account the economic conditions of our operations.” He concluded.
The firm recently introduced La Liga games to its DStv Family package, and it’s SuperSport chanel recently secured the rights to broadcast WWE programming live for the first time ever across sub-Saharan Africa. DStv also aired the Floyd Mayweather Jnr versus Conor McGregor fight live on the 27th of August over and above the great coverage offered on international Football leagues.
The new pricing is as follows:
|Package||Current Price||New Price||% drop|
|Premium||KES 8 180||KES 7 900||3.42%|
|Compact Plus||KES 5 425||KES 5 200||4.15%|
|Compact||KES 3 550||KES 3 200||9.86%|
|Access||KES 1 050||KES 950.00||9.52%|
“This substantial price drop across our DStv packages reinforces our commitment to ensuring that our customers receive the best possible access to great entertainment and outstanding value, said Odipo. Currently, a DStv Zappa decoder retails at Sh5,000/- while the Explora decoder is going for Sh10,499/-. Both decoders come as full kits with satellite dish, cabling and connectors.
Facing competition from Kwese and various SVOD services in Africa, there have been reports that DStv will be integrated with Showmax to remain competitive, reduce their operational costs and maybe earn a profit from their acquired content. Showmax hasn’t had a great start in Africa even though it had a number of advantages against its global competitor Netflix.